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Balancing Personality and Professionalism in Your Personal Brand

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Balancing Personality and Professionalism in Your Personal Brand

Being an employable person in the modern world can be challenging. You’re always busy representing the company you work for while also trying to be yourself. With the rise of social media, it’s getting harder and harder to keep your professional side separate from your personal side. At times, sharing your personal beliefs or jokes online can get tricky, but they are part of what make you unique. What if a future employer sees some troubling information? Once something is posted online, it never truly can be erased. How can you balance the professional side of yourself while still keeping the personal touches that helped make you stand out? Additionally, when you receive criticism or negative feedback about yourself or your personal … [Read more...]

Social Media Buzz Cannot Be Safely Disregarded

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Social Media Buzz Cannot Be Safely Disregarded

In today's fast-paced social media world, disengagement is simply not an option. Whether it's an independent author like myself monitoring what people are saying about my eccentric title character, or a large corporation with millions of dollars of profits on the line, there is no excuse to lose track of what's being said about your brand on Facebook, Twitter, or other outlets. In this way, business and marketing are a lot like democratic politics -- a prominent topic on this site. It doesn't matter if the buzz is true or not. Our famous 16th president Abraham Lincoln once said about statesmanship: "A universal feeling, whether well or ill-founded, cannot be safely disregarded." Despite what some satiric Lincoln memes might suggest, Old … [Read more...]