by Jen Ongkit
One of the most important aspects of any business strategy today is having a social media presence. What if you could show your brand in front of thousands or even millions of people every day? Yes, correct – through YouTube.
Business owners have been struggling with the question of “should I have a Youtube channel?” for years. YouTube is a platform that can be used by any business, no matter the size. The only thing you need to get started is a secure Google login, then upload your video content.
With YouTube, businesses can reach an audience they would never have been able to otherwise with little effort on their part. It’s simple: if your business doesn’t have a YouTube channel (yet), it needs one. Why? Keep reading, and I’ll tell you the reasons why.
Youtube is free and easy to use
I know what you’re thinking. There are other platforms out there; why does it matter? The truth is that YouTube offers benefits that many apps, websites, or social media channels just can’t offer.
Anyone with a camera for recording and an internet connection can create a YouTube channel. It does not cost anything. You do need to pay for advertisement, but you also get the chance to show off your products and services for free (and who doesn’t like free?).
You can make a video about anything, even if you don’t have any experience
If you are thinking about what kind of videos your business could create, the possibilities are endless. YouTube is all about creating different video ideas, so you can upload anything from tutorials to short interviews with employees or even customer testimonials. It doesn’t require you to be a professional video maker; anyone can do it.
If your business sells dog postcards, you can upload a video about what makes them “doggy”, for example. You could talk about their quality, their design, how they are made, etc. The possibilities are endless!
It gives you credibility
People are expected to trust you if they know who you are and have seen how your business works. YouTube videos can give your audience a behind-the-scenes look at what goes on in your business, which will build the company’s credibility.
Since YouTube is so big and there are so many videos on it, it is pretty common for people to want more information before buying a product. If your company has videos of your products on YouTube, you can get your potential customers to watch them before deciding whether to buy.
It gives you control over how it all looks
Through YouTube, you can control the way everything looks on your channel. You can put together your own playlists or even create a channel trailer that introduces your business to the world. Videos are great for getting attention, so it’s important that you have them somewhere where they will be seen by people who are interested in what you’re selling.
You can also customize YouTube banners, profile designs, etc., with your business name and logo (if you have one). This will help brand your business in a way that many other social media sites don’t allow.
You can use your videos to promote other platforms
If your company website is your main platform, you should consider linking it to your YouTube channel. If someone takes an interest in your videos on YouTube and wants to know more about what you offer, they can easily find their way over to the website.
If you create a video, upload it on YouTube and share the link across all of your social media platforms (and as many times as possible). When people click on the link, they will be taken to YouTube and can view all of your other videos as well.
You can share your videos with anyone in the world
No matter who your target audience is or where they are located, YouTube has them covered. It’s estimated that more than 2 billion watch YouTube every month. That is a lot of potential customers. These include repeat viewers and first-time viewers alike.
Youtube is the second largest search engine in use today, so you can be sure that viewers will find your videos. They only need to type in a relevant search and wait.
It has no risk involved – you’re not spending any money on equipment or editing software
This is a HUGE bonus for most businesses. Many companies, especially small ones, can’t afford to buy expensive cameras and editing gear. That’s okay! No matter how much your budget may be, you will still be able to produce YouTube videos without any issues.
All you need to be able to upload videos is a smartphone, tablet, or computer. If you do decide to make more professional-looking videos, you can purchase video editing software. However, if your business is starting out and you don’t have money to spend on a fancy editing software, the great thing about YouTube is that live videos with no editing can still be amazing.
It can help you rank higher in search engine results pages (SERPS)
According to the Wall Street Journal’s 2020 report, YouTube videos are given preference in Google search engine results, which means that it is likely for your video to rank higher than other pages on your website. This would bring more traffic to the site, and you can use this chance to show viewers why they should buy your products or subscribe to your company’s services.
If you run a website and want to make sure that people find it, consider uploading videos on YouTube. This will help you rank higher in Google and should bring more visitors to your site.
You can readily track the number of views for each video
YouTube has an analytics system that lets you know how many views you have for each video – as well as how many of those views you have spent watching each one. This is a prominent way for companies to find out which videos are most popular and aren’t gaining much traction.
The analytics system on YouTube is also great for finding out what kind of content viewers like the most. If you want to produce more videos on similar topics, you can do so based on this information.
YouTube can help you keep in touch with your customers
YouTube comments are not as popular as they used to be, but that does not mean that this is a bad thing when it comes to connecting with fans and potential customers. In fact, many companies have found success by creating their own channel and regularly responding to comments and questions.
This is an excellent way to see what customers are saying about your brand and how they feel about the products that you offer. It’s also a perfect chance for you to show off your customer service skills by answering questions, thanking people who subscribe or like/dislike videos, and more.
Bonus: YouTube Statistics
If you’re not convinced yet, here are some statistics that show how popular Youtube really is.
- According to YouTube Press, 1 billion hours of YouTube videos are being watched daily.
- According to Buffer, next to Facebook, YouTube is the second most popular platform for brands to post their content.
- According to Think with Google, 90% of people said that they discover new brands and products on YouTube.
- According to Google Ads, 70% of viewers bought from a brand after seeing it on YouTube.
- According to Social Media Examiner, YouTube is the most used video channel for video marketing.
Summing It Up
The benefits of having a YouTube channel are clear. If you own a business, YouTube is something that needs to be on your radar. The basic fact of the matter is this: if you don’t join in on the online video marketing game now, someone else will, and they may take away some of your potential customers. Don’t let another competitor get ahead by thinking about how they can use their videos strategically to make themselves look better than you are. It’s time for your business to be seen. Get with it!
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