Although influencer marketing is not a new concept, it appears to be evolving faster than other kinds of marketing and promotion. As more artists join the market with the intention of becoming paid influencers, wise brands and the agencies with whom they collaborate understand that effectively collaborating with an influencer requires more than simply a huge number of followers. This year, the influencer market is projected to expand to a whopping $16.4 billion industry. The idea is to use the organic influence of the appropriate individuals to build deeper interaction between their followers and your company, and a plethora of variables will influence your strategy.  What Is Influencer Marketing? Influencer marketing is a … [Read more...]