The Pew Research Center has released its new assessment of “political typology,” the first such report since 1999. Reading the report is an exercise for diehard political junkies, but anyone out there with some curiosity and a few minutes to spare should take the quiz to see where you fit into the scheme of things.
WHO THEY ARE: Predominantly white (91%), male (76%) and financially well-off (62% have household incomes of at least $50,000, compared with 40% nationwide). Nearly half (46%) have a college degree, and 77% are married. Nearly a quarter (23%) are themselves military veterans. Only 10% are under age 30.
LIFESTYLE NOTES: 59% have a gun in the home; 53% trade stocks and bonds, and 30% are small business owners all of which are the highest percentages among typology groups. 48% attend church weekly; 36% attend bible study or prayer group meetings.
2004 ELECTION: Bush 92%, Kerry 1%. Bush’s most reliable supporters (just 4% of Enterprisers did not vote)
MEDIA USE: Enterprisers follow news about government and politics more closely than any other group, and exhibit the most knowledge about world affairs. The Fox News Channel is their primary source of news (46% cite it as a main source) followed by newspapers (42%) radio (31%) and the internet (26%).